When Ford introduced the Bronco in 1966 the goal was to compete with the Jeeps and International Scouts that dominated the off road vehicle market. Ford went all-in and designed the Bronco from the ground up, although the axles and brakes were from the 4×4 F-Series. The result was a capable ORV that was simple and functional. By 1975 the Bronco was struggling for market share, partially in part to its more car like design and a lack of power compared to the competition from GM and Mopar, by 1977 the Bronco was remade, larger and more truck like, and the original became an instant classic. Ready to wheel its way into your heart or into any backwoods, the original Bronco was “built Ford tough” long before the marketing slogan ever existed.